Our Story
Business development and marketing with an Asian perspective: Elevare Asia was born of a need to help professional services firms, law firms and startups leverage global best practices in business development and marketing (BDM) with an Asian perspective.
Elevare Asia manages BDM for firms so firms can focus on billable work: For boutique and mid-sized firms, resources could be limited in planning and carrying out BDM activities. This is where Elevare Asia comes in to help manage BDM for these firms so that their professionals can focus on billable work and build a pipeline.
Depth of experience and cultural understanding: Effectively bilingual in English and Chinese (Mandarin), and with more than 30 years’ combined experience in BDM in international and domestic law firms, Elevare Asia understands professional services, the legal industry and the cultural sensitives in Asia.
Trusted to deliver: Having worked with senior lawyers and business consultants across the region for many years, the Elevare Asia team is trusted to deliver exceptional results.
Asia expertise. Professional insight. Practical delivery.
Our role is to augment or provide BD and marketing support for law firms and professional services practices so that your capabilities are profiled on the right platforms, targeting the right audience, at the right time.
Vivien Goh
Director, Co-Founder
Vivien has worked for over 30 years both in the technology and legal industries leading marketing and business development teams of various sizes across the Asia region.
From working closely with CEOs, Managing Partners and business leads, Vivien is adept at listening and understanding the needs of the businesses she represented and the vision of the leaders she’s worked for. This close working partnership with these leaders has enabled her to understand how leaders think, and thereby developing strategies and advise on business development and marketing solutions that support the objectives of these businesses.
Iris Wang
Director, Co-Founder
Iris is a seasoned business development strategist with more than 10 years of experience leading market entry and regional growth initiatives across the Asia-Pacific legal and sports sectors. Fluent in Chinese, English, and Korean, Iris leverages her cross-cultural skills to deliver effective business development and marketing strategy across the Asia-Pacific region.
Iris has played a key role in driving Asia regional client initiatives and shaping Greater China strategy, while leading Korean business teams alongside senior partners to strengthen the firm’s footprint. Known as a data-driven analyst, Iris leverages insights to optimize outcomes and works closely with senior leaders to align strategies with firm goals.
Yoyo Lam
Operations & Client Success Leader
Yoyo is a result-driven operations and customer success leader and and social media expert with over 15 years of experience leading teams and optimising workflows across Greater China, including Hong Kong, Taiwan, Beijing, and Shanghai. She specialises in establishing scalable operational processes, building high-performing teams, and driving cross-functional collaboration to deliver impactful business growth.
Yoyo has consistently achieved measurable results such as growing client bases by over 200%, establishing a 60-strong operation team within six months, and partnering with product teams to launch innovative AI-driven platforms that enhance market competitiveness. She is passionate about leveraging customer insights to develop tailored solutions that meet evolving market needs and improve overall client satisfaction.
Her leadership style blends strategic vision with hands-on execution, ensuring her teams exceed goals while maintaining operational excellence in fast-paced environments.