Our insights

Managing media relations for law firms: Managing the narrative — or leaving it to chance

Some law firms hesitate when asked to engage with the media. They may have felt misquoted, misrepresented, or simply not given sufficient time to respond....

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Effective Strategy Workshops for Law Firms

Many small and mid-sized firms in Asia have invested in a “strategy day” or partner retreat. The session feels energising: partners step back from daily...

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Is Your Law Firm’s Website Working Hard Enough?

Many law firms have a website. How many law firms plan for a website that understands who their target audience is, what do they want...

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The law firm brand: It’s more than just a logo or an after-thought

For decades, the formula (and life in general) was simple: a few well-known partners, long-standing client relationships, and a reputation for technical excellence. That formula...

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7 practical steps to win work as a Next-Gen partner in Asia

For many newly promoted partners in Asia, the hardest shift isn’t technical — it’s commercial. The leap from doing work to winning work is where...

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Beyond the Badge: How Legal Directories Drive Business Growth in Asia

Over the years, we have seen how legal directories have evolved from limited-access annual print publications (remember the thick tomes that could rival any dictionary)...

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