Our insights

The law firm brand: It’s more than just a logo or an after-thought

For decades, the formula (and life in general) was simple: a few well-known partners, long-standing client relationships, and a reputation for technical excellence. That formula...

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7 practical steps to win work as a Next-Gen partner in Asia

For many newly promoted partners in Asia, the hardest shift isn’t technical — it’s commercial. The leap from doing work to winning work is where...

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Beyond the Badge: How Legal Directories Drive Business Growth in Asia

Over the years, we have seen how legal directories have evolved from limited-access annual print publications (remember the thick tomes that could rival any dictionary)...

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What do clients in Asia want from their law firms and professional services firms?

Clients in Asia expect law firms and professional services firms to deliver faster communication, demonstrated value, deeper relationships, technology adoption and localisation. If these expectations...

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Client listening: Staying relevant to your clients

Client listening is critically important for law firms and professional services firms in Asia, perhaps even more so than in Western markets, because of the region’s cultural,...

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What are the foundational priorities every boutique/mid-sized firm should take note of

For boutique/mid-sized firms, particularly law firms and professional services practices, in the midst of client work, billings, staff management, very often, business development and marketing...

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