Asia expertise. Professional insight. Practical delivery.
Our role is to augment or provide BD and marketing support for law firms and professional services practices so that your capabilities are profiled on the right platforms, targeting the right audience, at the right time.
Our services are offered either on a project basis or as a monthly retainer.
Deepen client relationships to win more work
Before execution begins, we build the roadmap. We help firms identify where the opportunities lie and how to position themselves for entry.
- Thought leadership presence
- Tell a compelling story
- Develop a business mindset
- Fill operational and resource gaps
Client Acquisition & Pitch Management
We turn strategy into distinct wins. We support the end-to-end cycle of winning work, from identifying the right targets to producing world-class documentation.
- Deepening client relationships to win more work
- Client targeting strategies
- Drafting proposals, presentations, and capability statements
Brand Identity & Reputation Management
We define how the market sees you. From the visual impact of your brand to the tone of your voice, we build a cohesive identity that commands respect.
- Brand consulting: Visual identity, logo, and design advisory
- Tone of voice workshops and brand guidelines
- Marketing collaterals and campaigns
- Legal directory submissions and awards management
- Event management and curation
Digital & Strategic Communications
We tell a compelling story across all channels. Whether communicating to your internal teams, the press, or the public, we ensure the message resonates.
- Public relations (PR) advisory
- Social media management (LinkedIn, WeChat)
- Digital marketing and SEO optimisation
- Internal, executive, and client communications
Professional Development & Coaching
We instill a business mindset in your fee-earners and support staff. We bridge the gap between legal expertise and business development acumen.
- Training for BD professionals
- Business development coaching for lawyers and partners
- Commercial awareness workshops
Flexible Resourcing & Operations
We fill the operational gaps so your business never misses a beat. We provide high-level expertise exactly when you need it.
- Experienced BDM professionals on a project basis
- Part-time resource allocation
- Maternity leave and interim cover
