Marketing

How Should a Law Firm Describe What It Does?

A law firm should describe what it does in terms of its clients’ markets and...

Why Do Law Firms All Sound the Same, and How Can Yours Stand Out?

If one visits law firm websites, reads a brochure, they all seem to read and...

The Real Work Behind Rankings and Awards for Lawyers

Every lawyer wants to do good work, and being recognised by a third-party source such...

Making Your Strength Visible in an AI Search World

Our earlier article, “How Lawyers Can Find Their Real Strength in the AI Era,” set...

How Lawyers Can Find Their Real Strength in the AI Era

Your competitive edge as a lawyer no longer comes from doing something faster or more...

Your Firm Built Something New. Can You Tell Your Client Why It Matters?

We hear this all the time: Large global law firms are driving innovation through investments...

Managing media relations for law firms: Managing the narrative — or leaving it to chance

Some law firms hesitate when asked to engage with the media. They may have felt...

Effective Strategy Workshops for Law Firms

Many small and mid-sized firms in Asia have invested in a “strategy day” or partner...

Is Your Law Firm’s Website Working Hard Enough?

Many law firms have a website. How many law firms plan for a website that...

The law firm brand: It’s more than just a logo or an after-thought

For decades, the formula (and life in general) was simple: a few well-known partners, long-standing...