insights

How to turn your prospects into trusted clients – Unlock the power of reputation funnel

More and more law firms are profiling themselves more often and capitalising on the available...

The “Harder Dollar”: The new rules for winning legal work

For professional services firms and law firms, this saying is true – it’s also probably...

Business Development and Marketing Transformation for Law Firms in Asia

The Asian legal sector is entering a defining decade. Rapid economic growth, regulatory reforms, and...

How a business development and marketing strategy benefits law firms in Asia

The role of business development and marketing (BDM) in a law firm is to drive...

Client alerts: Demonstrating how your expertise can help your clients

For professional services firms and law firms, client alerts are important for keeping clients informed...

Talking about your achievements – in the Asian culture

Asians are known to be modest and less open to talking about their achievements and...

Would small law firms in Asia benefit from strategic marketing efforts?

A law firm is a business and like any other business, it needs a marketing...

How crucial social media marketing has become for Asian law firms and legal professionals

Social media marketing has become an essential tool for lawyers and law firms in today’s...