Co-Founders Vivien Goh and Iris Wang share practical BDM strategies for young lawyers in Beijing to bridge the gap between law school and professional practice.
BEIJING, China – Elevare Asia recently partnered with the International Project Team of King & Wood Mallesons (KWM) to deliver a specialised training session focused on enhancing business development and client engagement strategies within the legal sector.
While law school equips students with technical expertise, the transition to legal practice often reveals a significant gap: the “soft skills” required to build a personal profile, network effectively, and nurture long-term client relationships. For many junior associates, navigating these areas can feel overwhelming, particularly as they balance the demands of rigorous legal work with the need for professional visibility.
Speaking with industry contacts across Chinese Mainland, Hong Kong, and Singapore, Elevare Asia has noted a growing consensus that BDM training is a critical, yet often underserved, component of professional development in the legal services industry.
Co-Founders Vivien Goh and Iris Wang addressed these challenges during the session at KWM, sharing actionable insights on how young lawyers can:
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Profile themselves authentically within the firm and the wider market.
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Network with purpose to build genuine connections.
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Engage with clients effectively to transition from service providers to trusted advisors.
The training saw an exceptional turnout, with an engaged audience of young lawyers eager to get their heads around the nuances of business growth.
“We were privileged to lead this session and witness the talent and curiosity of the junior team at King & Wood Mallesons,” said Vivien Goh. “Law school prepares you for the law; our goal is to help you thrive in the business of law.”
Elevare Asia would like to extend a sincere thank you to the entire team at the King & Wood Mallesons Beijing, Shenzhen, Hainan, Abu Dhabi offices for their warm welcome and for the opportunity to support the development of their future leaders.
For a more comprehensive look at our insights shared during the event, please refer to our blog post.
Firms interested in rethinking their approach to visibility, client engagement, or operational efficiency are encouraged to contact Elevare Asia at info@elevareasia.com.
About Elevare Asia
Elevare Asia is a specialised advisory firm focused on Business Development and Marketing (BDM) transformation for professional services firms and law firms in Asia. The firm partners with clients to design and implement structured BDM strategies that drive visibility, deepen client engagement, and unlock data-driven efficiencies for sustainable growth.
Media Contact
Vivien Goh
Co-Founder & Director
Elevare Asia Consulting Pte. Ltd.
vivien.goh@elevareasia.com
Iris Wang
Co-Founder & Director
Elevare Asia Consulting Pte. Ltd.
iris.wang@elevareasia.com
